Drive-thru customers want fast, accurate service, and keeping your drive-thru parts and equipment well maintained will help provide it. But customers also want to be treated as people instead of just another car pulling through the lane. Practicing these tips will give your customers a more engaging drive-thru experience.

Make your greetings fun

Instead of the typical drive-thru greeting – “Good afternoon, may I take your order please?” – try an out-of-the box welcome. For example, “Hi! Welcome to Bill’s Burger World!  How may we tantalize your taste buds today?”

Connect with people through digital signage

Outdoor digital signage not only makes a vibrant visual impact, it enables the use of video and “immersive full screen takeovers” that connect with guests in a personal way. Digital signage also increases the power of suggestive selling through more dynamic messaging.

Use video ordering

Which would you rather do – talk with another human being or speak into a faceless metallic box? Video ordering allows the personality and friendliness of the order taker to shine through. Crew members can also recognize customers and make personal comments like, “Hi, it’s nice to see you again.”

Remember: when your drive-thru parts need fast repairs, call CE at 877-731-0334. We deliver fast, friendly and same day service!